VIKRAMA SIMHAPURI UNIVERSITY, NELLORE
SRI POTTI SRIRAMULU NELLORE DISTRICT, ANDHRAPRADESH
MASTER OF BUSINESS ADMINISTRATION (MBA)
102-MANAGERIAL COMMUNICATION
The aim of the course is to impart skills of written and oral communication in interpersonal and organisational context.
UNIT-I
Communication – Meaning – Process – Types – Media- Communication
UNIT-II
Oral communication – Effective conversation – Listening – Telephone talk – Making presentations – feedback – Non verbal communications – Teams – Meetings
UNIT-III
Written communication – Effective writing – letters – Memos, circulars, minutes, emails – Proposals – Reports – Effective report writing.
UNIT-IV
Business etiquette – Introduction – Meetings – Get together – Communicating across cultures.
References:
1.Guffey, ME:Business Communication
2.Lesikar V.R. & Flatley M.E.: Basic Business Communication, TMH
3.Bovee CL.Etal: Business Communication Today, Pearson