VIKRAMA SIMHAPURI UNIVERSITY, NELLORE
SRI POTTI SRIRAMULU NELLORE DISTRICT, ANDHRAPRADESH
MASTER OF BUSINESS ADMINISTRATION (MBA)
103-MANAGERIAL ECONOMICS
The purpose of the course is to familiarise the students with decision making of organisations based on economic analysis and techniques.
UNIT-I
Nature and scope of managerial Economics – Objectives of the firm – profit maximisation – sales maximisation – satisfying and optimising firms.
UNIT-II
Demand analysis: Theory of demand – demand function – Price,income,promotion and cross elasticity of demand – Forecasting – sourses of data – survey methods – statistical methods.
Cost analysis: Production function – returns to scale – cost concepts – cost curves – break even analysis – profit forecasting – make or buy decisions
UNIT-III
Pricing decisions: objectives – Basic factors in pricing – pricing under perfect, monopoly, oligopoly and monopolistic competition – discriminatory pricing – multiple product pricing – pricing of new products
UNIT-IV
Investmant decisions: Nature and significance of capital budgeting – types of investments – methods of evaluation – criteria for selection – Business cycles – Response of firms to business cycles.
References:
1.G.S.Gupta: Managerial Economics, Tata McGraw Hill
2.William J Baumol: Economic theory and operations analysis, Prentice hall of India
3.Samuel C Webb: Managerial Economics, Houghton Miffer Company
4.H.Craig Peterson,W.cris Lewis: Managerial Economics, Pearson Edn